The Benefits of Buying Art Online

Posted by Robert Lange on

What are the advantages of buying art online? You can order your pieces conveniently and have a much wider range of choices. In this article, we’ll look more into these two and some additional benefits of buying art online – read on if you’re an art collector interested in utilizing the online channel.

What Are the Advantages of Buying Art Online?

You’ve found some of the best online art galleries, yet you still hesitate whether to purchase pieces on the internet? Then, take a look at the list of benefits of buying art online that we have prepared for you.

Convenience

One of the biggest pluses of online art galleries is that you can order artwork from the comfort of your home. After all, it is much easier if you do not have to travel to an art gallery or navigate through the crowds of fellow art collectors.

To add to that, when purchasing art online, you can quickly sort the pieces based on the artists or themes. This saves you a lot of time compared to strolling through a brick-and-mortar gallery.

advantages of buying art online

How Sweet It Is Two Bee Loved By You - 24" x 20" oil on panel - Diane Davich-Craig

A Wider Range of Choices

How many art galleries can you visit in one day? How far from one another do they need to be? One of the biggest advantages of buying art online is that you no longer have to answer these questions.

When purchasing art in the digital realm, you can quickly scroll through the collections of multiple art galleries from all over the country (or even the world). This means that you have access to a much higher number of artists and pieces, and you can choose those that truly suit your tastes.

Access to Information

This benefit of buying art online is partially true. If you happen to be lucky enough to meet the artist themself, you can actually get the most information about them or their works first-hand. Yet, how often does that happen?

When purchasing art pieces online, you can quickly search for all the information you need or even view a particular artist’s previous works. This is especially helpful if you buy art as an investment – you can evaluate the potential of a given artist yourself and define whether you wish to support them by purchasing their pieces.

Transparency

There are still traditional art galleries that do not display the prices right next to the artwork. Instead, you need to ask for this piece of information, which, in the end, may result in you falling in love with an art piece that is over your budget, thus spending more than you were willing to or leaving the gallery dissatisfied. This won’t happen if you purchase art online.

The art galleries on the internet display the prices right away, which lets you make informed decisions about your purchases. This way, it’s less stressful and more satisfying. Plus, you can eliminate the artwork over your budget right away, especially if the gallery offers some filters, which, once again, saves you some time.

Less Intimidating Experience

One huge benefit of buying art online for beginner collectors is that it’s significantly less intimidating. According to Artsy’s Art Collector Report, it’s one of the most popular reasons why collectors decide to purchase pieces online rather than in traditional art galleries, with over 10% of all collectors claiming that it’s their reason for choosing the internet.

After all, visiting an art gallery at the beginning can really stress you out, especially if you still don’t really know how much each piece should be worth. Add to that the lack of price transparency mentioned in the previous sections, and you might get tempted to buy a piece that you don’t really want. No such thing happens online, and that’s a major advantage.

Easy Delivery

How safe will your freshly new artwork be if you try to transport it from a gallery to your home alone? Is your car large enough for the biggest pieces to fit in? These are some common challenges that you have to overcome when purchasing art…unless you are doing it online.

The greatest benefit of buying art online is that the delivery is done for you. You have your paintings or sculptures delivered to your home or wherever you display/store them quickly and securely.

The Takeaway

As you can see, buying art online has many benefits, namely convenience, a wider range of choices, transparency, and a less stressful experience. Obviously, it also has its downsides, especially if you count the fact that you don’t get to inspect the art pieces physically before making the purchase. Yet, we believe that the advantages outweigh the downsides. Therefore, searching for art online is a great way to start collecting paintings, sculptures, or other artwork.

You may be interested in reading: Where to Buy Art? 4 Best Places to Buy Art Online

Sources:

https://files.artsy.net/documents/artsy_2019_onlineartcollectorreport.pdf

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